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Short, sourced answers to the questions UK trades and small-business owners actually ask. Knight Li Group publishes only figures we can trace to a named study, with the country and year shown. No zombie statistics.
54% of UK adults now use AI tools. Here is what they see when they ask who to hire.
What that number means for the third that do.
97% read reviews. 65% have rejected a business over them.
78% of UK businesses have one. The honest answer for the rest.
70% of UK consumers choose whoever replies first.
See exactly where your business is invisible.
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