The bridge between travel industry
exec teams and technical results.

The bridge between

travel industry strategy

and technical results.

We help travel & tourism businesses navigate & implement technical projectsfrom system modernization to new digital platformsthat create clear, measurable ROI.

We help travel & tourism businesses navigate & implement technical projects—from system modernization to new digital platforms—that create clear, measurable ROI.

We help travel & tourism businesses navigate & implement technical projects—from system modernization to new digital platforms—that create clear, measurable ROI.

We help travel & tourism businesses navigate & implement technical projects—from system modernization to new digital platforms—that create clear, measurable ROI.

Book a Free 30-Min Consultation

Book a Free Consultation

OUR PREVIOUS WORK INCLUDES

We bridge the critical gap between high-level business strategy and technical execution — from process automation to AI integration.

We bridge the critical gap between high-level business strategy and technical execution — from process automation to AI integration.

Founded on 20+ years of deep expertise in the global travel industry, our passion is solving complex legacy challenges.

Founded on 20+ years of deep expertise in the global travel industry, our passion is solving complex legacy challenges.

We partner with clients to lead the hands-on delivery of projects that truly transform a business.


How? Read on ↓

We partner with clients to lead the hands-on delivery of projects that truly transform a business.


How? Read on ↓

Revenue Generation

Organization: VisitBritan

Challenge: Needed to modernise its B2B trade engagement and training platforms to drive new visitor revenue.

Solution: Led the full project lifecycle for a new multi-language digital trade platform and re-engineered the 'BritAgent' training program.

Result: Delivered £26M in incremental visitor spend from the new website and an additional £52M from the training platform, boosting conversions from 9% to 36%.

Start your revenue project

Start your revenue project

Start your revenue project

Digital Strategy

Platform Re-engineering

Full Project Lifecycle

B2B Channel Alignment

Revenue Growth

Legacy System Replacement

Global IT Coordination

Process Automation

Business Intelligence

User Adoption & Training

Risk Mitigation

System modernisation & Automation

Company: Cosmos Tours Ltd.

Challenge: The business was running on an outdated legacy operating system, creating inefficiency and poor data quality.

Solution: Managed the entire end-to-end replacement of the core legacy system, coordinating global IT teams and training all users to ensure a seamless transition with zero business disruption.

Result: Revolutionised management reporting and business intelligence, eliminating manual processes and providing a stable, scalable platform for future growth.

Support your modernisation

Support your modernisation

Support your modernisation

Process Efficiency & Revenue Capture

Company: Virgin Atlantic Airlines

Challenge: A slow 12-week corporate account onboarding process was causing revenue leakage and poor client satisfaction.

Solution: Re-engineered the entire implementation strategy, slashing new account implementation time by 75% (to just 3 weeks).

Result: Directly generated £8M in incremental revenue and dramatically improved corporate partner relations.

Find your efficiency gains

Find your efficiency gains

Find your efficiency gains

Process Re-engineering

Onboarding Strategy

Client Satisfaction Increase

Performance Improvement

Business Development

Commercial Strategy

Key Account Management

Affiliate Program

Contract Negotiation

End-to-end Revenue Support

AI Evaluation, Integration & Adoption

Company: Globus Family of Brands

Challenge: Understanding the risks, threats and opportunities that AI poses to the enterprise business.

Solution: We created a clear assessment, establishing several strategic and continuous processes. 

Result: Successful implementation and adoption of AI tools, data security and company wide AI policy and code of conduct established. 

I need this

I need this

I need this

Relax, you're supported by 20+ years of experience

Relax, you're supported by 20+ years of experience

Ready to solve your next challenge? Whether it's a full-scale transformation or a specific, high-impact project, we're here to help.

Relax, you're supported by 20+ years of experience

Ready to solve your next challenge? Whether it's a full-scale transformation or a specific, high-impact project, we're here to help.

ROI Focused

Our success is measured by yours. We build solutions designed to deliver a measurable, positive impact on your business.

Partnership-Driven Delivery

We integrate directly with your team to understand your strategic goals, not just the technical requirements.

Clarity First

We provide a clear, actionable plan and map out the first steps together. No jargon, just a focus on results.

Full Lifecycle Support

From initial strategy to full implementation and team training, we are with you at every stage of the journey.

ROI Focused

Our success is measured by yours. We build solutions designed to deliver a measurable, positive impact on your business.

Partnership-Driven Delivery

We integrate directly with your team to understand your strategic goals, not just the technical requirements.

Clarity First

We provide a clear, actionable plan and map out the first steps together. No jargon, just a focus on results.

Full Lifecycle Support

From initial strategy to full implementation and team training, we are with you at every stage of the journey.

ROI Focused

Our success is measured by yours. We build solutions designed to deliver a measurable, positive impact on your business.

Partnership-Driven Delivery

We integrate directly with your team to understand your strategic goals, not just the technical requirements.

Clarity First

We provide a clear, actionable plan and map out the first steps together. No jargon, just a focus on results.

Full Lifecycle Support

From initial strategy to full implementation and team training, we are with you at every stage of the journey.

Your trusted Partner for Travel Industry Transformation

Our mission is to deliver measurable transformation within the global travel industry.


Drawing on two decades of travel industry experience, we act as the critical bridge between our clients' high-level strategy and the hands-on technical execution required to get it done.


We collaborate closely with stakeholders, from the C-suite to the IT team, to ensure every new system, platform, and process is delivered seamlessly and drives ROI in line with strategic goals.

20+

Years Travel Experience

£78M+

Digital Revenue Delivered

75%

Process Acceleration

Our process is starts with deep listening, to understand your strategic goals and current needs of the business.


Then we work with your leadership to define a clear, actionable strategy.


From there, we manage the full project lifecycle, from technical development to team rollouts, ensuring every phase is aligned with your core business objectives.

AI + Digital Transformation

AI + Digital Transformation

20+ Years of Experience

20+ Years of Experience

System Modernisation

Internal Rollouts

Process Improvement

Change Management

We act as the critical integration partner, closing the orphaning gap between ambitious business goals and the complex technical execution required to achieve them.


We don't just advise from the outside; we embed ourselves as a hands-on partner to manage and deliver the end-to-end result.

Global Project Delivery

Global Project Delivery

Certified (CSPO & APMG)

Certified (CSPO & APMG)

C-Suite & Board-Level Engagement

C-Suite & Board-Level Engagement

Our mission is to deliver measurable transformation within the global travel industry.


Drawing on two decades of travel industry experience, we act as the critical bridge between our clients' high-level strategy and the hands-on technical execution required to get it done.


We collaborate closely with stakeholders, from the C-suite to the IT team, to ensure every new system, platform, and process is delivered seamlessly and drives ROI in line with strategic goals.

20+

Years Travel Experience

£78M+

Digital Revenue Delivered

75%

Process Acceleration

Our process is starts with deep listening, to understand your strategic goals and current needs of the business.


Then we work with your leadership to define a clear, actionable strategy.


From there, we manage the full project lifecycle, from technical development to team rollouts, ensuring every phase is aligned with your core business objectives.

AI + Digital Transformation

20+ Years of Experience

System Modernisation

Internal Rollouts

Process Improvement

Change Management

We act as the critical integration partner, closing the orphaning gap between ambitious business goals and the complex technical execution required to achieve them.


We don't just advise from the outside; we embed ourselves as a hands-on partner to manage and deliver the end-to-end result.

Global Project Delivery

Certified (CSPO & APMG)

C-Suite & Board-Level Engagement

Our mission is to deliver measurable transformation within the global travel industry.


Drawing on two decades of travel industry experience, we act as the critical bridge between our clients' high-level strategy and the hands-on technical execution required to get it done.


We collaborate closely with stakeholders, from the C-suite to the IT team, to ensure every new system, platform, and process is delivered seamlessly and drives ROI in line with strategic goals.

20+

Years Travel Experience

£78M+

Digital Revenue Delivered

75%

Process Acceleration

Our process is starts with deep listening, to understand your strategic goals and current needs of the business.


Then we work with your leadership to define a clear, actionable strategy.


From there, we manage the full project lifecycle, from technical development to team rollouts, ensuring every phase is aligned with your core business objectives.

AI + Digital Transformation

20+ Years of Experience

System Modernisation

Internal Rollouts

Process Improvement

Change Management

We act as the critical integration partner, closing the orphaning gap between ambitious business goals and the complex technical execution required to achieve them.


We don't just advise from the outside; we embed ourselves as a hands-on partner to manage and deliver the end-to-end result.

Global Project Delivery

Certified (CSPO & APMG)

C-Suite & Board-Level Engagement

AI Integration for Travel & Tourism

In Travel & Tourism, every booking, every customer service interaction, and every operational inefficiency directly hits your profitability.


You know AI is the future of price optimization and hyper-personalized bookings, but implementing it can feel like a grounded flight—expensive and going nowhere fast.


We bridge that gap. We specialize in deploying high-impact AI solutions designed for the unique demands of airlines, hotel groups, and tour operators.

Strategic Assessment`

Strategic Assessment`

AI Readiness & Gap Analysis

AI Readiness & Gap Analysis

Risk & Governance

Risk & Governance

Business Transformation

Business Transformation

Value Realisation

Value Realisation

We don't just "do AI"; we deliver measurable competitive advantages that translate to higher operational efficiency, service delivery, and lower customer acquisition costs.

Crippling back-office processing costs due to manual invoicing and reconciliation errors.

Crippling back-office processing costs due to manual invoicing and reconciliation errors.

Financial Accuracy & Speed: Achieve 99.9% reconciliation accuracy and automate invoice processing, leading to a 30% reduction in manual tasks and rapid cash flow.

Financial Accuracy & Speed: Achieve 99.9% reconciliation accuracy and automate invoice processing, leading to a 30% reduction in manual tasks and rapid cash flow.

High call center costs and long wait times.

High call center costs and long wait times.

Automated Guest Service: Cut support ticket volume by over 40%, freeing human agents for complex, high-value inquiries.

Automated Guest Service: Cut support ticket volume by over 40%, freeing human agents for complex, high-value inquiries.

Inability to track the full customer journey while maintaining strict data privacy compliance (GDPR, etc.)

Inability to track the full customer journey while maintaining strict data privacy compliance (GDPR, etc.)

GDPR-Compliant Customer Tracking: Deliver continuous, auditable oversight of customer data usage, unlocking personalized experiences without regulatory risk.

GDPR-Compliant Customer Tracking: Deliver continuous, auditable oversight of customer data usage, unlocking personalized experiences without regulatory risk.

Siloed data preventing accurate forecasting.

Siloed data preventing accurate forecasting.

Predictive Demand Forecasting: Improve resource allocation and staffing by accurately forecasting occupancy and necessary inventory weeks ahead.

Predictive Demand Forecasting: Improve resource allocation and staffing by accurately forecasting occupancy and necessary inventory weeks ahead.

Accelerated Roadmap to AI Integration

Margin-Focused AI Assessment:
A rapid audit of your booking engine, property management systems (PMS), and CRM data to identify the top 3 AI profit levers that will deliver the highest margin improvement within 90 days.

Targeted Proof of Value (PoV):
We don't build a full solution; we quickly execute a contained PoV on one specific, high-value use case (e.g., automated chatbot pilot) to validate the financial return before any significant investment.

Non-Disruptive Deployment:
We implement proven, industry-specific AI models that integrate seamlessly with systems like Amadeus, Sabre, Oracle Hospitality, or your core booking platform, ensuring zero disruption to live operations.

Team Ownership & Scale:
We don't stay forever. We build the in-house capacity and governance framework needed to allow your teams to scale the AI success across all properties and routes.

Margin-Focused AI Assessment:
A rapid audit of your booking engine, property management systems (PMS), and CRM data to identify the top 3 AI profit levers that will deliver the highest margin improvement within 90 days.

Targeted Proof of Value (PoV):
We don't build a full solution; we quickly execute a contained PoV on one specific, high-value use case (e.g., automated chatbot pilot) to validate the financial return before any significant investment.

Non-Disruptive Deployment:
We implement proven, industry-specific AI models that integrate seamlessly with systems like Amadeus, Sabre, Oracle Hospitality, or your core booking platform, ensuring zero disruption to live operations.

Team Ownership & Scale:
We don't stay forever. We build the in-house capacity and governance framework needed to allow your teams to scale the AI success across all properties and routes.

We are your specialist AI advisory team, focused solely on turning your complex operational data into guaranteed, verifiable margin growth across every touchpoint of the travel journey

Our value is speed and specialization. We bypass internal inertia and focus on the fastest path to ROI in your specific operating environment.

In Travel & Tourism, every booking, every customer service interaction, and every operational inefficiency directly hits your profitability.


You know AI is the future of price optimization and hyper-personalized bookings, but implementing it can feel like a grounded flight—expensive and going nowhere fast.


We bridge that gap. We specialize in deploying high-impact AI solutions designed for the unique demands of airlines, hotel groups, and tour operators.

Strategic Assessment`

AI Readiness & Gap Analysis

Risk & Governance

Business Transformation

Value Realisation

We don't just "do AI"; we deliver measurable competitive advantages that translate to higher operational efficiency, service delivery, and lower customer acquisition costs.

Crippling back-office processing costs due to manual invoicing and reconciliation errors.

Financial Accuracy & Speed: Achieve 99.9% reconciliation accuracy and automate invoice processing, leading to a 30% reduction in manual tasks and rapid cash flow.

High call center costs and long wait times.

Automated Guest Service: Cut support ticket volume by over 40%, freeing human agents for complex, high-value inquiries.

Inability to track the full customer journey while maintaining strict data privacy compliance (GDPR, etc.)

GDPR-Compliant Customer Tracking: Deliver continuous, auditable oversight of customer data usage, unlocking personalized experiences without regulatory risk.

Siloed data preventing accurate forecasting.

Predictive Demand Forecasting: Improve resource allocation and staffing by accurately forecasting occupancy and necessary inventory weeks ahead.

Accelerated Roadmap to AI Integration

Margin-Focused AI Assessment:
A rapid audit of your booking engine, property management systems (PMS), and CRM data to identify the top 3 AI profit levers that will deliver the highest margin improvement within 90 days.

Targeted Proof of Value (PoV):
We don't build a full solution; we quickly execute a contained PoV on one specific, high-value use case (e.g., automated chatbot pilot) to validate the financial return before any significant investment.

Non-Disruptive Deployment:
We implement proven, industry-specific AI models that integrate seamlessly with systems like Amadeus, Sabre, Oracle Hospitality, or your core booking platform, ensuring zero disruption to live operations.

Team Ownership & Scale:
We don't stay forever. We build the in-house capacity and governance framework needed to allow your teams to scale the AI success across all properties and routes.

We are your specialist AI advisory team, focused solely on turning your complex operational data into guaranteed, verifiable margin growth across every touchpoint of the travel journey

Our value is speed and specialization. We bypass internal inertia and focus on the fastest path to ROI in your specific operating environment.

In Travel & Tourism, every booking, every customer service interaction, and every operational inefficiency directly hits your profitability.


You know AI is the future of price optimization and hyper-personalized bookings, but implementing it can feel like a grounded flight—expensive and going nowhere fast.


We bridge that gap. We specialize in deploying high-impact AI solutions designed for the unique demands of airlines, hotel groups, and tour operators.

Strategic Assessment`

AI Readiness & Gap Analysis

Risk & Governance

Business Transformation

Value Realisation

We don't just "do AI"; we deliver measurable competitive advantages that translate to higher operational efficiency, service delivery, and lower customer acquisition costs.

Crippling back-office processing costs due to manual invoicing and reconciliation errors.

Financial Accuracy & Speed: Achieve 99.9% reconciliation accuracy and automate invoice processing, leading to a 30% reduction in manual tasks and rapid cash flow.

High call center costs and long wait times.

Automated Guest Service: Cut support ticket volume by over 40%, freeing human agents for complex, high-value inquiries.

Inability to track the full customer journey while maintaining strict data privacy compliance (GDPR, etc.)

GDPR-Compliant Customer Tracking: Deliver continuous, auditable oversight of customer data usage, unlocking personalized experiences without regulatory risk.

Siloed data preventing accurate forecasting.

Predictive Demand Forecasting: Improve resource allocation and staffing by accurately forecasting occupancy and necessary inventory weeks ahead.

Accelerated Roadmap to AI Integration

Margin-Focused AI Assessment:
A rapid audit of your booking engine, property management systems (PMS), and CRM data to identify the top 3 AI profit levers that will deliver the highest margin improvement within 90 days.

Targeted Proof of Value (PoV):
We don't build a full solution; we quickly execute a contained PoV on one specific, high-value use case (e.g., automated chatbot pilot) to validate the financial return before any significant investment.

Non-Disruptive Deployment:
We implement proven, industry-specific AI models that integrate seamlessly with systems like Amadeus, Sabre, Oracle Hospitality, or your core booking platform, ensuring zero disruption to live operations.

Team Ownership & Scale:
We don't stay forever. We build the in-house capacity and governance framework needed to allow your teams to scale the AI success across all properties and routes.

We are your specialist AI advisory team, focused solely on turning your complex operational data into guaranteed, verifiable margin growth across every touchpoint of the travel journey

Our value is speed and specialization. We bypass internal inertia and focus on the fastest path to ROI in your specific operating environment.

Purpose-built transformation for the travel industry.

Book a Free 30-Min Consultation

Schedule a call with our founder, Russell Knight

© 2025 Knight Li Group. All rights reserved. | Made with care in London / Singapore / Bali

Purpose-built transformation for the travel industry.

Book a Free Consultation

Schedule a call with our founder,
Russell Knight

© 2025 KL Group. All rights reserved.

Made with care in Bali by Adora Li

Purpose-built transformation for the travel industry.

Book a Free Consultation

Schedule a call with our founder,
Russell Knight

© 2025 KL Group. All rights reserved.

Made with care in Bali by Adora Li

Purpose-built transformation for the travel industry.

Book a Free Consultation

Schedule a call with our founder,
Russell Knight

© 2025 KL Group. All rights reserved.

Made with care in Bali by Adora Li

Purpose-built transformation for the travel industry.

Book a Free Consultation

Schedule a call with our founder,
Russell Knight

© 2025 KL Group. All rights reserved.

Made with care in Bali by Adora Li